Number of Items in Your Basket
Basket Total
BFI Filmstore  >   Books & Magazines >  Television & Media  > Selling Television: British Television in the Global Marketplace
Information
 Home
 Latest BFI Products
 Best Sellers
 Offers & Promotions
 BFI Member Discounts
 Visit the Filmstore
 Filmstore Events
 Certification
Products
Contact Us
Tel: 020 7815 135
Accepted Cards: Visa Mastercard Amex Maestro Delta Solo Electron
Selling Television: British Television in the Global Marketplace

20-Oct-04
240 pages
Published/distributed by BFI Publishing
ISBN/EAN: 9781844570553
Paperback
Price: £15.99
<back
Selling Television: British Television in the Global Marketplace 
Steemers, Jeanette
Is British television the best television in the world? Britain is the second largest exporter of television in the world with celebrated shows such as Walking with Dinosaurs, Who Wants to be a Millionaire?,Teletubbies and Bob the Builder securing unprecedented international success. Selling Televison surveys the shape of British TV industry's export performance asking why and how some types of programming have worked better than others at a time when both government and industry have become concerned about British underperformance in a competitive global marketplace.

The book further considers how the market for exports operates, the value and volume of British TV exports, trade policy initiatives and also the activities of Britain's most important overseas traders including BBC Worldwide, Granada International, Carlton International, RDF Media, Wall to Wall Television and HIT Entertainment. Focusing on Britain's key markets in the US, Europe, Australia, New Zealand and East Asia, the book draws upon numerous interviews with overseas television executives.

For all globalisation's effects, Selling Television concludes that complex national markets, the strength of local production, and the role of gatekeepers who regulate the flow of imports, still matter a great deal in television trade.
0