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BFI Filmstore  >   Education Resources >  Teaching Resources  > Audiences: Classroom Resources
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Audiences: Classroom Resources

23-Nov-04
50 pages
h298mm
Published/distributed by Auteur Publishing
ISBN/EAN: 9781903663196
Cloth
Price: £22.50
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Audiences: Classroom Resources 
Martin, Roger
The 'audience' is a volatile battleground within the media industries and a controversial and, at times, complex concept within Media Studies. Roger Martin has produced a comprehensive and detailed Teacher's Guide to the subject that covers all of the key areas, including:

* Research - the Effects studies debate and uses and gratifications
* Ratings and Measurement - the history of ratings across radio and TV from the earliest telephone sampling to todays most sophisticated technologies
* Scheduling - the techniques used to attract TV audiences in the multi-channel era
* Cinema audiences - how research techniques pioneered in the 1930s still hold sway today.

The accompanying Classroom Resources include a wealth of ideas for communicating the sometimes difficult subject in a teaching environment, including examining TV and radio schedules and attitudes towards screen violence.
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